Apparel by SMG


Our Story website

Our Story

Apparel by SMG is a merchandising and production firm based in Los Angeles, California.

We create corporate lifestyle brand extensions and offer practical solutions for world class brands. Our products become the tangible iconography in our client’s story.

Our Approach

We believe our collections should be worn anytime, not only for special occasions. This approach helps us complement or evolve existing brand strategies, and engage brand loyalists while attracting new converts.

We also offer brand licensing and brand management services. Our clients include Fortune 500 companies, musicians, and private label brands. At our core, we are a creative services and apparel production company. We operate from a spirit of independence and strive to remain at the forefront of accessible, cool culture.